6 Things You're Missing Out on by Not Using Promotional Products

Jul 3

When it comes to marketing, businesses have more options than ever before. You might use digital ads, social media, email marketing, events, sponsorships, and many other options. Each one has its ...

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Branding 101: What Makes a Brand Powerful

Apr 2

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

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The Power of Perceived Value

Dec 1, 2025

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

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9 Useful Apps for Sales & Marketing Professionals

Jul 30, 2025

Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...

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Leading the Workplace: How to Develop Your Leadership Skills

Jan 22, 2024

Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...

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5 Tips for Boosting Social Media Engagement

Dec 22, 2023

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...

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The Best Apps For Organization

Dec 18, 2022

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...

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6 Benefits of Customer Loyalty Programs

Jun 15, 2022

Everybody loves getting new business - it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into generating...

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Graphic Design Terms Everyone Should Know

Oct 13, 2021

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

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Giving Back: The Importance of Corporate Social Responsibility

May 11, 2021

Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...

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6 Tips on Professionally Reaching New Heights in 2020

Apr 11, 2021

Can you believe 2020 is here? We can't either! With the new decade beginning, it's important to take baby steps that will eventually help you reach your professional goals this year. Whether you ho...

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Customer Experience + Branding: The Relationship Goals of Marketing

Sep 10, 2020

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...

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How to Work Smarter, Not Harder

Jun 9, 2020

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...

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How to Put Together an Onboarding Kit

Mar 8, 2020

Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...

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5 Invaluable Marketing Books to Help Grow Your Brand

Jul 6, 2019

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

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